What of the Following Best Describes Personal Selling

It is easier to direct the marketing effort directly to qualified prospects with personal selling. According to the textbook which of the following terms best describes personal communication of information as aprocess to persuade a prospective customer to buy something that satisfies his or her needsMarketing Personal Selling Promotion Public relationsAdvertising Page 1 of 13.


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Which of the following best describes the nature of personal selling.

. There may be inconsistency in the presentation of the message from one salesperson to another. It tries to communicate with many customers at the same time. A message customized to the immediate needs of the customers.

Heavy advertising is used to build brand loyalty c. Offering other product options c. What is a need.

Which of the following statements describes personal selling. Internet-based platforms that allow users to create their own content and share it. Which of the following best describes marketing.

Personal Selling __________ occurs when a company representative interacts directly with a customer or prospective customer to communicate about a good or service. It does not focus on customer loyalty. Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product.

The best way to handle objections is to try to prove that customers objection are not valid. Provide freebies and samples. Persuasive and reminder advertising is decreased d.

Personal selling costs can be controlled by adjusting the size of the sales force. A desire for something c. Marketing products to other organizations for use in the production of goods c.

It refers to promoting at trade shows. Personal selling is _____when a representative of a company interacts directly with a customer to inform and persuade the customer to make a purchase decision about a product or service What is life cycle marketing. Increasing the number of visitors to a website by making sure it appears at the top of the list in.

The number of people reached. Unique selling proposition D. Personal selling permits too much wasted coverage.

According to the textbook which of the following terms best describes personal communication of information as a process to persuade a prospective customer to buy something that satisfies his or her needs. Wastes more sales resources than any other promotion. It is the two-way flow of communication between a buyer and a seller.

Not as effective at satisfying customers. Which of the following best describes what occurs when a product is in the growth stage of its product life cycle. It does not focus on creating a long-term relationship with the buyer.

It focuses on creating a win-lose outcome with the buyer. Impressions Unique selling proposition USP refers to a strategy of differentiating a product by communicating its unique attributes. Gently cut the presentation and leave b.

When compared to other forms of promotion personal selling is which of the following. All elements of the promotional mix are equally important b. A salesperson cannot control to whom a presentation is made.

A belief that makes the customer satisfied ANSWER. A product or service that. 95 Which of the following best describes relationship selling a It is also.

Personal selling is better for providing customers with detailed demonstrations. Offers the opportunity to interact with prospects and more completely understand their needs. Which of the following best describes direct selling.

Analyzing and managing marketing strategies to measure their effectiveness b. Personal selling is subject to extensive federal state and company regulation. Personal selling is less expensive on a per contact basis.

Even though personal selling is the most expensive method of communication on a per person reached basis businesses continue to use personal selling because of advantages in. It is the process of selling goods or services directly to consumers door-to-door at offices or at temporary or mobile locations while bypassing intermediaries. It has an increased dependence on the Internet.

According to the textbook which of the following. Good salespeople pay attention to the body language of potential customers. Emphasize on the quality and functionality of the product d.

Course Title LAW 534. What is the definition of customer needs. Pages 42 This preview shows page 20 - 23 out of 42 pages.

Which statement best describes personal selling. Personal selling is usually less expensive than advertising arrow_forward When the customer is objecting on the price of the product the best way to counter attack such objection is by. A series of targeted messages to customers and prospects based on their experience during a sequence of events that takes place during a specific stage in life What is.

As described in the text which of the following terms. It is important for. Multiple Choice Objections arise only during the third stage of the selling process.

It costs less than advertising for reaching a large widespread market. 95 which of the following best describes relationship. Salespeople who are employed specifically to maintain customers and their repetitive orders are known as.

Group of answer choices a. Personal selling and sales promotions are the major elements of. The salesperson tries to highlight various features of the product to convince the customer that it will only add value.

Business Marketing QA Library Which of the following statements best describes the concept of marketing analytics a. Multiple Choice It involves direct spoken communication between sellers and potential customers. Best for selling simple low-involvement products.

Which of the following best describes the strategy of differentiating a product by communicating its distinctive attributes. 16 Identify the correct statement about the personal selling process.


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